![]() The AIDA model can help your email marketing With print media fading away, the AIDA model has transitioned to the online world. RELATED: Five lessons you can learn from David Ogilvy, “the father of advertising” The results were so remarkable that the same formula is still one of the most successful ways to market a product. Let’s go into its history a bit first.Īt the dawn of the 20th century, AIDA was used for writing print ads, letters and booklets. “Attention, Interest, Desire and Action” each specifically ties to a certain approach to marketing a product or service. Finally, “Action” is where they take action and complete the purchase. ![]() Next is “Desire,” where you heighten their desire for the product.“Interest” is when you pique their interest.The first step of “Attention” is getting the attention of a customer.The AIDA model is a series of steps in a funnel that customers take. To create these emails, you can use the simple AIDA marketing model. People want simply-written, targeted ads that appeal to their needs. Of course, you don’t want your inbox stuffed with spam and useless ads. People prefer email for brand promotions, and they tend to spend more when they convert via an email offer than any other channel. Could it be nothing more than a dying art? A relic of the past? On the contrary.Įmail marketing statistics show that the average email ROI is $36 for every $1 spent. Dive in to learn and apply this concept to your email marketing and generate higher revenue.Įmail marketing may seem like a thing of the past for some in business. Could the AIDA model help improve your email marketing campaigns? Marketers use it the Attention, Interest, Desire and Action, or AIDA, model to follow the sequence customers take when making a purchase.
0 Comments
Leave a Reply. |